Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies
David Allen Cranage, Dissertation Advisor/Co-Advisor David Allen Cranage, Committee Chair/Co-Chair Anna S Mattila, Committee Member Breffni M Noone, Committee Member Deborah Lee Kerstetter, Committee Member
Anna S Mattila, Dissertation Advisor/Co-Advisor Anna S Mattila, Committee Chair/Co-Chair Dr Karthik Namasivayam, Committee Member Breffni M Noone, Committee Member Margaret Grace Meloy, Committee Member James Landis Rosenberger, Committee Member
Anna S Mattila, Dissertation Advisor/Co-Advisor Anna S Mattila, Committee Chair/Co-Chair Daniel John Mount, Committee Member Breffni M Noone, Committee Member Lisa Elizabeth Bolton, Committee Member
Anna S Mattila, Committee Chair/Co-Chair David Allen Cranage, Committee Member Daniel John Mount, Committee Member Margaret Grace Meloy, Committee Member Karen Boomer, Committee Member
Deborah Lee Kerstetter, Dissertation Advisor/Co-Advisor Deborah Lee Kerstetter, Committee Chair/Co-Chair Anna S Mattila, Committee Member Alan R Graefe, Committee Member Garry Chick, Committee Member