1. CONSUMER PERCEPTIONS OF GREEN CAUSE-RELATED MARKETING (CRM) PRICE FAIRNESS Open Access Author: Kim, Eun Kyoo Title: CONSUMER PERCEPTIONS OF GREEN CAUSE-RELATED MARKETING (CRM) PRICE FAIRNESS Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Cause-Related Marketing (CRM)Green MarketingPrice Fairness File: Download Dissertation_Eun_Kyoo_Kim_1.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorAnna S Mattila, Committee Chair/Co-ChairDaniel John Mount, Committee MemberBreffni M Noone, Committee MemberLisa Elizabeth Bolton, Committee Member
