1. The Influence of Loss Aversion on Mountain Bikers' Behavioral Intentions Open Access Author: Purrington, Andrew Title: The Influence of Loss Aversion on Mountain Bikers' Behavioral Intentions Graduate Program: Leisure Studies Keywords: public involvementrecreationloss aversionownership File: Download Purrington_Thesis_Final.pdf Committee Members: Harry Zinn, Thesis Advisor/Co-AdvisorHarry C Zinn, Thesis Advisor/Co-Advisor
2. "I like it but cannot have it": desired yet unavailable products lead to negative WOM Open Access Author: Yang, Bi Title: "I like it but cannot have it": desired yet unavailable products lead to negative WOM Graduate Program: Hospitality Management (PHD) Keywords: product unavailabilitydefense mechanismsself-esteemnegative WOMownership File: Download Dissertation_Bi_Yang.pdf Committee Members: Michael Tews, Major Field MemberSeoki Lee, Major Field MemberAnna Mattila, Chair & Dissertation AdvisorLisa Bolton, Outside Unit & Field MemberAnna Mattila, Program Head/Chair
