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Author:

Florenthal, Bela

Title:

THE IMPACT OF CONSUMERS' PERCEPTIONS OF AND PREFERENCES FOR CHANNEL INTERACTIVITY ON CHANNEL PREFERENCES

Graduate Program:

Management - Business Adminstration

Keywords:

interactivity
on-line
off-line
channels

File:

Download florenthal.pdf

Committee Members:

William T Ross, Committee Chair/Co-Chair
Johann Baumgartner, Committee Member
Margaret Grace Meloy, Committee Member
S. Shyam Sundar, Committee Member

Author:

Xu, Qian

Title:

EFFECTS OF MODALITY INTERACTIVITY AND USER AROUSAL IN ONLINE SHOPPING SITES

Graduate Program:

Mass Communications

Keywords:

interactivity
modality interactivity
arousal
e-commerce

File:

Download Dissertation_Qian_forSubmission.pdf

Committee Members:

Shyam Sundar Sethuraman, Dissertation Advisor/Co-Advisor
Shyam Sundar Sethuraman, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Michael Grant Schmierbach, Committee Member
Rachel Annette Smith, Committee Member

Author:

Dooley, Anne

Title:

For Better or Worse?: The Effects of Interactivity and Perspective on Identification, Social Comparison, and Self-Esteem in Video Games

Graduate Program:

Media Studies (MA)

Keywords:

video games
text-based games
interactivity
identification
social comparison
self-esteem
media effects

File:

Download Final_Thesis.pdf

Committee Members:

Anthony Olorunnisola, Program Head/Chair
Michael Grant Schmierbach, Thesis Advisor/Co-Advisor
Mary Beth Oliver, Committee Member
Frank Dardis, Committee Member

Author:

Molina Davila, Maria

Title:

Effects of AI vs. Human Moderators and Interactive Transparency on Perceived Trust and Acceptance of Content Classification Systems

Graduate Program:

Mass Communications

Keywords:

content moderation
artificial intelligence
transparency
interactivity
content classification
trust

File:

Download MolinaDiss_GSFormat_v5.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Michael Grant Schmierbach, Committee Member
Mary Beth Oliver, Committee Member
Saeed Abdullah, Outside Member
Matthew Paul Mcallister, Program Head/Chair