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Author:

Williams, Marlon L

Title:

Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia.

Graduate Program:

Economics

Keywords:

Consumer search cost
advertising
non-informative advertising
dynamic advertising
overdraft services
myopic consumers

File:

Download Marlon_L_Williams_Dissertation_Final_Submission.pdf

Committee Members:

Mark John Roberts, Dissertation Advisor/Co-Advisor
Edward James Green, Dissertation Advisor/Co-Advisor
Mark John Roberts, Committee Chair/Co-Chair
N Edward Coulson, Committee Member
Lisa Lipowski Posey, Committee Member
Edward James Green, Committee Chair/Co-Chair