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Author:

Wu, Ping-Chao

Title:

Modeling and Testing Strategic Pricing, Product Positioning, and Couponing Behavior By Food Manufacturers and Retailers

Graduate Program:

Agricultural Economics

Keywords:

National Brand
Coupon
Product Positioning
Private Label

File:

Download Pingchao_dissertation.pdf

Committee Members:

Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Edward C Jaenicke, Committee Chair/Co-Chair
Spiro E Stefanou, Committee Member
Alessandro Bonanno, Committee Member
Ruilin Zhou, Committee Member