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Author:

Florenthal, Bela

Title:

THE IMPACT OF CONSUMERS' PERCEPTIONS OF AND PREFERENCES FOR CHANNEL INTERACTIVITY ON CHANNEL PREFERENCES

Graduate Program:

Management - Business Adminstration

Keywords:

interactivity
on-line
off-line
channels

File:

Download florenthal.pdf

Committee Members:

William T Ross, Committee Chair/Co-Chair
Johann Baumgartner, Committee Member
Margaret Grace Meloy, Committee Member
S. Shyam Sundar, Committee Member