1. Am I more easily convinced when I am the source? The effect of customization on message processing Open Access Author: Kang, Hyunjin Title: Am I more easily convinced when I am the source? The effect of customization on message processing Graduate Program: Media Studies Keywords: CustomizationPersuasionMessage processingDual process model File: Download Dissertation_kang_FINAL.pdf Committee Members: S. Shyam Sundar, Dissertation Advisor/Co-AdvisorS. Shyam Sundar, Committee Chair/Co-ChairFuyuan Shen, Committee MemberGeorge Anghelcev, Committee MemberJames Dillard, Committee Member
2. The role of motivation affecting the influence of narratives and exemplification in health messages. Open Access Author: Ye, Zhiyao Title: The role of motivation affecting the influence of narratives and exemplification in health messages. Graduate Program: Media Studies Keywords: Strategic CommunicationNarrativesExemplificationMotivationPersuasion File: Download Final_Report_Zhiyao.pdf Committee Members: Fuyuan Shen, Thesis Advisor/Co-Advisor
3. Examining Narrative Persuasive Messages for Hybrid Vehicles Open Access Author: Lee, Donghee Title: Examining Narrative Persuasive Messages for Hybrid Vehicles Graduate Program: Media Studies Keywords: Hybrid CarMarketingPersuasionNarrative vs. Statistic File: Download Lee_Donghee_MA_FINAL.pdf Committee Members: Michel M Haigh, Thesis Advisor/Co-Advisor
