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Open Access

Author:: Braddock, Kurt Howard
Title:: Fighting Words: The Persuasive Effect of Online Extremist Narratives on the Radicalization Process
Graduate Program:: Communication Arts and Sciences
Keywords:: Persuasion
Terrorism
Radicalization
Narratives
File:: Download Braddock_Dissertation__2012_.pdf
Committee Members:: James Dillard, Dissertation Advisor/Co-Advisor
James Hogan, Committee Member
S. Shyam Sundar, Committee Member
John Horgan, Committee Member

Open Access

Author:: Oh, Jeeyun
Title:: Visualizing, Thinking, and Feeling through Interactivity: Effects of Interactivity on User Engagement, Attitudes, and Beliefs toward Anti-smoking Messages
Graduate Program:: Mass Communications
Keywords:: Interactivity
Interactivity Effects Model
Persuasion
Dual Process Model
User Engagement
Attitudes
Involvement
HCI
File:: Download Jeeyun_Oh_Dissertation_College_of_Communications_v2.pdf
Committee Members:: S. Shyam Sundar, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Member
Michael Grant Schmierbach, Committee Member
James Dillard, Committee Member

Open Access

Author:: Kang, Hyunjin
Title:: Am I more easily convinced when I am the source? The effect of customization on message processing
Graduate Program:: Media Studies
Keywords:: Customization
Persuasion
Message processing
Dual process model
File:: Download Dissertation_kang_FINAL.pdf
Committee Members:: S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
George Anghelcev, Committee Member
James Dillard, Committee Member

Open Access

Author:: Ye, Zhiyao
Title:: The role of motivation affecting the influence of narratives and exemplification in health messages.
Graduate Program:: Media Studies
Keywords:: Strategic Communication
Narratives
Exemplification
Motivation
Persuasion
File:: Download Final_Report_Zhiyao.pdf
Committee Members:: Fuyuan Shen, Thesis Advisor/Co-Advisor

Open Access

Open Access

Author:: Golovko, Sergii
Title:: Essays in Game Theory
Graduate Program:: Economics
Keywords:: Mechanism Design
Optimal Auctions
Ex-Post Verification
Limited Punishments
Strategic Communication
Persuasion
Revenue Equivalence
File:: Download thesis_golovko.pdf
Committee Members:: Vijay Krishna, Dissertation Advisor/Co-Advisor
Kalyan Chatterjee, Committee Chair/Co-Chair
Edward James Green, Committee Member
Anthony Mark Kwasnica, Committee Member
Anthony Mark Kwasnica, Outside Member

Open Access

Author:: Yang, Chun
Title:: THE IMPACT OF DISGUST ON THREAT APPEALS: ENHANCEMENT OR ATTENUATION OF PERSUASION?
Graduate Program:: Mass Communications
Keywords:: Threat appeal
Disgust
Fear
Persuasion
File:: Download Yang__Chun_dissertation_for_eTD.pdf
Committee Members:: Mary Beth Oliver, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
S. Shyam Sundar, Committee Member
James Dillard, Outside Member

Open Access

Author:: Marriott, Robert Windsor
Title:: SWEET TALK: A SURVEY OF PERSUASIVE MESSAGING FROM TEN SUGAR-SWEETENED BEVERAGE TAXATION REFERENDA
Graduate Program:: Communication Arts and Sciences
Keywords:: Communication
Referendum
Persuasion
Campaign
Sugar Tax
File:: Download Robert_Marriott_thesis_2017.pdf
Committee Members:: James Dillard, Thesis Advisor/Co-Advisor
Rachel Annette Smith, Committee Member
John W Gastil, Committee Member

Restricted (Penn State Only)

Author:: Wei, Lewen
Title:: Effects of Affective and Cognitive Processing of Exemplar on Initial Attitude Formation and Attitude Stability over Time
Graduate Program:: Mass Communications
Keywords:: Exemplification
Cognitive processing
Memory
Emotion
Persuasion
File:: Login to Download
Committee Members:: Timothy Brick, Outside Unit, Field & Minor Member
Michael Schmierbach, Chair & Dissertation Advisor
Fuyuan Shen, Major Field Member
Jessica Myrick, Major Field Member
Anthony Olorunnisola, Program Head/Chair

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