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Author:

Deb, Mrinmay

Title:

Assortment Planning of Vertically differentiated Products under Consumer choice

Graduate Program:

Business Administration

Keywords:

Retail Assortment Planning
Consumer Choice Modeling
Pricing of Substitutable Products

File:

Download MRINMAY_DISSERTATION.PDF

Committee Members:

Susan H Xu, Committee Chair/Co-Chair
Terry Paul Harrison, Committee Member
Saurabh Bansal, Committee Member
Min Ding, Committee Member
Susan H Xu, Dissertation Advisor/Co-Advisor