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Author:

Gunasti, Kunter

Title:

THE EFFECTS OF PRODUCT EXPERIENCES ON ATTITUDES TOWARD THE BRAND, A PRODUCT’S COUNTRY OF ORIGIN AND COMPETITOR BRANDS

Graduate Program:

Business Administration

Keywords:

inclusion exclusion
attitude change
branding
country of origin
brand equity
product experience

File:

Download Diss_Kunter_Gunasti_D8.pdf

Committee Members:

Johann Baumgartner, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Chair/Co-Chair
William T Ross, Committee Member
Francis Erin Dardis, Committee Member
Margaret Grace Meloy, Committee Member

Author:

Atalay, Ayse Selin

Title:

MORTALITY SALIENCE AND CONSUMER RISK TAKING: STRIVING FOR PERSONAL CONTROL AND SELF-ESTEEM

Graduate Program:

Business Administration

Keywords:

risk taking
need for control
need for self esteem
terror management
risk aversion
consumer decision making
mortality salience

File:

Download ayse_selin_atalay-_thesis-march_2007.pdf

Committee Members:

Johann Baumgartner, Committee Chair/Co-Chair
Margaret Grace Meloy, Committee Chair/Co-Chair
William T Ross, Committee Member
Melvin Michael Mark, Committee Member
Anna S Mattila, Committee Member

Author:

Yi, Sunghwan

Title:

MESSAGE FRAMING AND PERSUASION: THE ROLE OF CONSUMERS’ MOTIVATIONS IN PROCESSING FRAMED MESSAGES

Graduate Program:

Business Administration

Keywords:

message framing
motivation
persuasion
information processing

File:

Download thesis.yi.pdf

Committee Members:

Johann Baumgartner, Committee Chair/Co-Chair
William T Ross, Committee Member
Margaret Grace Meloy, Committee Member
Karen Gasper, Committee Member

Author:

Garvey, Aaron Michael

Title:

How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance

Graduate Program:

Business Administration

Keywords:

goals
marketing
goal progress
motivation
customer loyalty programs

File:

Download AaronGarvey_DissertationDocument_6-17-12.pdf

Committee Members:

Lisa Elizabeth Bolton, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Member
Margaret Grace Meloy, Committee Member
Richard Alan Carlson, Committee Member

Author:

Abbey, James Duane

Title:

Essays in Closed-loop Supply Chains

Graduate Program:

Business Administration

Keywords:

Closed-Loop Supply Chains
CLSC
Remanufacturing

File:

Download Essays_in_Closed_Loop_Supply_Chains.pdf

Committee Members:

V Daniel R Guide Jr., Dissertation Advisor/Co-Advisor
V Daniel R Guide Jr., Committee Chair/Co-Chair
Margaret Grace Meloy, Committee Member
Johann Baumgartner, Committee Member
John Eugene Tyworth, Committee Member

Author:

Lee, Sae Rom

Title:

Three Essays on the Role of Ideals and Morality in Consumer Decisions

Graduate Program:

Business Administration

Keywords:

Moral Identity
Charitable Giving
Justice
Empathy
Participative Pricing
Prestige
Conspicuous Consumption

File:

Download saerom_dissertation_04022014.pdf

Committee Members:

Hans Baumgartner, Karen Page Winterich, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Chair/Co-Chair
Karen Page Winterich, Committee Chair/Co-Chair
Margaret Grace Meloy, Committee Member
Linda K Trevino, Committee Member
William T Ross, Special Member

Author:

Hyodo, Jamie Dale

Title:

The Multiple Facets of Gratitude: Exploring the Effects of Salvation, Serendipitous, and Serene Gratitude on Consumer Behavior

Graduate Program:

Business Administration

Keywords:

Gratitude
prosocial behavior
high-effort consumption
donations

File:

Download Dissertation_--_Jamie_D_Hyodo_-_-_Final2.pdf

Committee Members:

Margaret Grace Meloy, Dissertation Advisor/Co-Advisor
Karen Page Winterich, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Member
Lisa Elizabeth Bolton, Committee Member
Mosuk Chow, Committee Member