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Start Over Degree PHD Keyword arousal Access Level open_access

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Author:: Xu, Qian
Title:: EFFECTS OF MODALITY INTERACTIVITY AND USER AROUSAL IN ONLINE SHOPPING SITES
Graduate Program:: Mass Communications
Keywords:: interactivity
modality interactivity
arousal
e-commerce
File:: Download Dissertation_Qian_forSubmission.pdf
Committee Members:: Shyam Sundar Sethuraman, Dissertation Advisor/Co-Advisor
Shyam Sundar Sethuraman, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Michael Grant Schmierbach, Committee Member
Rachel Annette Smith, Committee Member

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