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Start Over Committee Member Edward C Jaenicke Committee Member Spiro E Stefanou Author Last Name Wu Access Level open_access

Open Access

Author:: Wu, Ping-Chao
Title:: Modeling and Testing Strategic Pricing, Product Positioning, and Couponing Behavior By Food Manufacturers and Retailers
Graduate Program:: Agricultural Economics
Keywords:: National Brand
Coupon
Product Positioning
Private Label
File:: Download Pingchao_dissertation.pdf
Committee Members:: Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Edward C Jaenicke, Committee Chair/Co-Chair
Spiro E Stefanou, Committee Member
Alessandro Bonanno, Committee Member
Ruilin Zhou, Committee Member

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