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Start Over Committee Member Edward C Jaenicke Author Last Name Wu

1. Modeling and Testing Strategic Pricing, Product Positioning, and Couponing Behavior By Food Manufacturers and Retailers

open_access
Open Access
Author:
Wu, Ping-Chao
Title:
Modeling and Testing Strategic Pricing, Product Positioning, and Couponing Behavior By Food Manufacturers and Retailers
Graduate Program:
Agricultural Economics
Keywords:
National Brand
Coupon
Product Positioning
Private Label
File:
Download Pingchao_dissertation.pdf
Committee Members:
Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Edward C Jaenicke, Committee Chair/Co-Chair
Spiro E Stefanou, Committee Member
Alessandro Bonanno, Committee Member
Ruilin Zhou, Committee Member

2. Essays on consumers' purchase behavior for fresh fruits and vegetables

open_access
Open Access
Author:
Wu, Yingxian
Title:
Essays on consumers' purchase behavior for fresh fruits and vegetables
Graduate Program:
Agricultural, Environmental and Regional Economics
Keywords:
consumer purchase behavior
fruits and vegetables
store choice
Bayesian estimation
File:
Download Dissertation_whole_110916.pdf
Committee Members:
Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Edward C Jaenicke, Committee Chair/Co-Chair
David Gerard Abler, Committee Member
Spiro Stefanou, Committee Member
Duncan Fong, Outside Member