1. THE EFFECTS OF VIDEO GAME AVATAR RACE ON IN-GAME BEHAVIORS AND POST-PLAY AGGRESSION Open Access Author: Ash, Erin Michelle Title: THE EFFECTS OF VIDEO GAME AVATAR RACE ON IN-GAME BEHAVIORS AND POST-PLAY AGGRESSION Graduate Program: Media Studies Keywords: video gamesProteus effectaggressionraceavatar embodiment File: Download Ash_Thesis-final.pdf Committee Members: Michael Grant Schmierbach, Thesis Advisor/Co-AdvisorMichael Grant Schmierbach, Thesis Advisor/Co-Advisor
2. Celebrity Endorsements and a New Kind of Product Placement Open Access Author: Asmara, Michelle Rose Title: Celebrity Endorsements and a New Kind of Product Placement Graduate Program: Media Studies Keywords: celebrity endorsementproduct placementsource characteristicssource credibilitymeaning transferlikabilitybrand integration File: Download ASMARA_Michelle_MA_Thesis Committee Members: Francis Erin Dardis, Thesis Advisor/Co-AdvisorMichael Grant Schmierbach, Thesis Advisor/Co-AdvisorLee Ahern, Thesis Advisor/Co-Advisor
3. Humor Preferences and their Relationship with Mood, Uses and Gratifications, and Personality Open Access Author: Stevens, Elise Marie Title: Humor Preferences and their Relationship with Mood, Uses and Gratifications, and Personality Graduate Program: Media Studies Keywords: HumorMood ManagementUses and GratificationsPersonality File: Download Elise_Stevens_Thesis_HumorPreferences_Final2.pdf Committee Members: Michael Grant Schmierbach, Thesis Advisor/Co-Advisor
4. Exploring the Effects of Interactive Narratives in Promoting Health Behaviors Open Access Author: Wei, Lewen Title: Exploring the Effects of Interactive Narratives in Promoting Health Behaviors Graduate Program: Media Studies Keywords: IdentificationEmbodimentParasocial interactionNarrative perspectiveTransportationEmpathyHealth communicationInteractive narratives File: Download Lewen_Wei_Master_Thesis.pdf Committee Members: Fuyuan Shen, Thesis Advisor/Co-AdvisorMichael Grant Schmierbach, Committee MemberMary Beth Oliver, Committee Member
5. REVISITING THE POWER OF POSITIVE EMOTIONS: THE EFFECTS OF AWE ON INFORMATION PROCESSING AND INFORMATION RECALL Open Access Author: Chai, Yiting Title: REVISITING THE POWER OF POSITIVE EMOTIONS: THE EFFECTS OF AWE ON INFORMATION PROCESSING AND INFORMATION RECALL Graduate Program: Media Studies Keywords: AweHappinessEmotion and CognitionElaboration Likelihood ModelInformation ProcessingInformation RecallDiscrete Emotion File: Download Yiting_Chai_-_Thesis_final.pdf Committee Members: Michael Grant Schmierbach, Thesis Advisor/Co-AdvisorMary Beth Oliver, Committee MemberJessica Gall Myrick, Committee Member
