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1. USING SIMULATION TO ESTIMATE THE IMPACT OF SELF‐SERVICE TECHNOLOGY IMPLEMENTATION ON CUSTOMER WAITING TIMES AND SYSTEM OPERATING COSTS

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Open Access

2. Pricing Effect of Restaurant Industry Related Factors on Fama French Three Factor Model

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Open Access

3. CAUSAL ATTRIBUTION AND EXPECTED RECOVERY BY SERVICE FAILURE TYPES

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Open Access

4. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies

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Open Access

5. A TYPOLOGY OF CONSUMER DISSATISFACTION RESPONSES: EXIT, VOICE, LOYALTY, AND “MORE”

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Open Access

6. Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information

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Open Access

7. The Impacts of Nutrition Information on Consumers Evaluations toward Fast Food Meals

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Open Access

8. THE INFLUENCE OF WEB SITE FEATURE-BASED INTERACTIVITY ON USERS’ ATTITUDES AND ONLINE BEHAVIORS

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Open Access

9. THE EFFECTS OF CHOICE VARIETY AND SPECIFICATION TYPE ON CUSTOMIZATION PROCESS SATISFACTION

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Open Access

10. The Impact of Purchase Type, Pre-purchase Mood, and Gender on Levels of Consumer Guilt in an Impulse Purchase Context

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Open Access