1. Modeling and Testing Strategic Pricing, Product Positioning, and Couponing Behavior By Food Manufacturers and Retailers Open Access Author: Wu, Ping-Chao Title: Modeling and Testing Strategic Pricing, Product Positioning, and Couponing Behavior By Food Manufacturers and Retailers Graduate Program: Agricultural Economics Keywords: National BrandCouponProduct PositioningPrivate Label File: Download Pingchao_dissertation.pdf Committee Members: Edward C Jaenicke, Dissertation Advisor/Co-AdvisorEdward C Jaenicke, Committee Chair/Co-ChairSpiro E Stefanou, Committee MemberAlessandro Bonanno, Committee MemberRuilin Zhou, Committee Member
