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Author:

Wu, Luorong

Title:

INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

fellow customers
embarrassment
service interactions
customer mishap
service script

File:

Download lzw136.pdf

Committee Members:

Anna S Mattila, Thesis Advisor/Co-Advisor
Anna S Mattila, Thesis Advisor/Co-Advisor

Author:

Wu, Luorong

Title:

Multisensory Information And Targeted Online Advertising: a Mental Imagery Approach

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

multisensory imagery
targeted advertising
hospitality marketing

File:

Download Wu_Final.pdf

Committee Members:

Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member