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Start Over Graduate Program Business Administration Year 2008 Author Last Name Wang

1. EVALUATION OF MARKETING LEADERSHIP IN ORGANIZATIONS

open_access

Open Access

Author:: Wang, Rui
Title:: EVALUATION OF MARKETING LEADERSHIP IN ORGANIZATIONS
Graduate Program:: Business Administration
Keywords:: marketing leadership
event study
social network
File:: Download Doctoral_Thesis_Rui_Wang.pdf
Committee Members:: Rajdeep Grewal, Committee Chair/Co-Chair
William T Ross, Committee Member
Donald C Hambrick, Committee Member
Wenpin Tsai, Committee Member