1. Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues Open Access Author: Jia, Haiyan Title: Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues Graduate Program: Mass Communications Keywords: Interactivityexemplification theoryinteractive visualizationbaserate informationbig datauser engagementvividness File: Download Haiyan_Jia-Dissertation-Final.pdf Committee Members: S. Shyam Sundar, Dissertation Advisor/Co-AdvisorS. Shyam Sundar, Committee Chair/Co-ChairMary Beth Oliver, Committee MemberMichael Grant Schmierbach, Committee MemberMary Beth Rosson, Committee Member
