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1. INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS

open_access

Open Access

Author:: Wu, Luorong
Title:: INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS
Graduate Program:: Hotel, Restaurant, and Institutional Management
Keywords:: fellow customers
embarrassment
service interactions
customer mishap
service script
File:: Download lzw136.pdf
Committee Members:: Anna S Mattila, Thesis Advisor/Co-Advisor
Anna S Mattila, Thesis Advisor/Co-Advisor