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Author:

Burns, Robert Clyde

Title:

Methodological Issues Associated With Customer Satisfaction Measurement And Market Segmentation At Water-Based Recreation Areas

Graduate Program:

Leisure Studies

Keywords:

segmentation
methodology
customer satisfaction
recreation

File:

Download burnsdissertation.pdf

Committee Members:

Alan R Graefe, Committee Chair/Co-Chair
Robert D Lee, Committee Member
Dr C Gregory Knight, Committee Member
Dr Harry C Zinn, Committee Member