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Start Over Keyword racial identity Keyword self-identification Author Last Name Johnson

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Author:: Johnson, Curtis J.T.
Title:: THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS
Graduate Program:: Media Studies
Keywords:: attitude toward the model
atttitude toward the ad
racial identification
racial identity
masculinity
advertising
perceived masculinity
self-identification
self-image congruity
purchase intention
File:: Download Curtis_Johnson_Thesis_December_2008.pdf
Committee Members:: Francis Erin Dardis, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor

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