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Start Over Graduate Program Hotel, Restaurant, and Institutional Management Year 2011 Keyword organizatinal response Keyword potential consumers Author Last Name Lee

1. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies

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Open Access
Author:
Lee, Chung Hun
Title:
Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies
Graduate Program:
Hotel, Restaurant, and Institutional Management
Keywords:
organizatinal response
opinion consensus
negative word-of-mouth communication
Electronic word-of-mouth
potential consumers
attitude change
File:
Download CHL_Final_Draft_0616.pdf
Committee Members:
David Allen Cranage, Dissertation Advisor/Co-Advisor
David Allen Cranage, Committee Chair/Co-Chair
Anna S Mattila, Committee Member
Breffni M Noone, Committee Member
Deborah Lee Kerstetter, Committee Member

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