1. Brands all a Twitter: The influences of Twitter on brands and consumers Open Access Author: Zhang, Mimi Title: Brands all a Twitter: The influences of Twitter on brands and consumers Graduate Program: Information Sciences and Technology Keywords: online word-of-mouthtweet analysissocial mediaTwitter File: Download MimiZhangDissertationFile.pdf Committee Members: Bernard James Jansen, Dissertation Advisor/Co-AdvisorBernard James Jansen, Committee Chair/Co-ChairLynette Marie Yarger, Committee MemberShawn Clark, Committee MemberJames Landis Rosenberger, Committee MemberAbdur Chowdhury, Committee Member
