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Author:

Yi, Sunghwan

Title:

MESSAGE FRAMING AND PERSUASION: THE ROLE OF CONSUMERS’ MOTIVATIONS IN PROCESSING FRAMED MESSAGES

Graduate Program:

Business Administration

Keywords:

message framing
motivation
persuasion
information processing

File:

Download thesis.yi.pdf

Committee Members:

Johann Baumgartner, Committee Chair/Co-Chair
William T Ross, Committee Member
Margaret Grace Meloy, Committee Member
Karen Gasper, Committee Member