1. The Impact of Purchase Type, Pre-purchase Mood, and Gender on Levels of Consumer Guilt in an Impulse Purchase Context Open Access Author: Hanks, Lydia Title: The Impact of Purchase Type, Pre-purchase Mood, and Gender on Levels of Consumer Guilt in an Impulse Purchase Context Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: consumer guiltimpulse purchaseguiltmood File: Download Hanks_Dissertation_5-31-12.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorDavid Allen Cranage, Committee MemberDaniel John Mount, Committee MemberDr Harry Zinn, Committee Member
