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Author:

Scott, Crystal Jean

Title:

The Dimensions of Marketing Leadership: Exploring Heterogeneity and Relationship with Perceived Effectiveness

Graduate Program:

Business Administration

Keywords:

leadership
CMO
marketing organization

File:

Download Thesis_Final_Crystal_Scott.pdf

Committee Members:

Wayne Desarbo, Committee Chair/Co-Chair
Duncan Fong, Committee Member
Donald C Hambrick, Committee Member
Wesley Edward Donahue, Committee Member