1. CAN OVERT PERSONALIZATION AND TRANSPARENCY ENHANCE USER EXPERIENCE OF PERSONALIZED MOBILE SERVICES? Open Access Author: Chen, Tsai-Wei Title: CAN OVERT PERSONALIZATION AND TRANSPARENCY ENHANCE USER EXPERIENCE OF PERSONALIZED MOBILE SERVICES? Graduate Program: Media Studies Keywords: Personalized mobile applicationuser experienceinformation transparencyovert personalizationpower usage File: Download Tsai-Wei_thesis_final.pdf Committee Members: S. Shyam Sundar, Thesis Advisor/Co-Advisor
