1. FRANCHISING AND THE DYNAMICS OF COMPETITION IN THE SERVICE INDUSTRY Open Access Author: Sun, Kyung-A Title: FRANCHISING AND THE DYNAMICS OF COMPETITION IN THE SERVICE INDUSTRY Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: franchisingcompetitionservice industryhospitality industry File: Download K.-A._Sun_Dissertation_submit_reviewed.pdf Committee Members: Seoki Lee, Dissertation Advisor/Co-AdvisorSeoki Lee, Committee Chair/Co-ChairHubert Van Hoof, Committee MemberAmit Sharma, Committee MemberWenpin Tsai, Outside Member