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Author:

Applequist, Janelle

Title:

“ASK YOUR DOCTOR ABOUT…” GIFTING AND DETAILING: HOW THE PHARMACEUTICAL INDUSTRY HAS INCREASED THE SIDE EFFECTS WHILE JEOPARDIZING PATIENT CARE

Graduate Program:

Media Studies

Keywords:

gifting
detailing
pharmaceutical sales representatives
pharmaceutical
doctor patient relationship
pharmaceutical advertising
patient care
qualitative health communication

File:

Download Thesis.pdf

Committee Members:

C Michael Elavsky, Thesis Advisor/Co-Advisor
C Michael Elavsky, Thesis Advisor/Co-Advisor