1. The Picky Consumer Open Access Author: Cheng, Andong Title: The Picky Consumer Graduate Program: Management - Business Adminstration Keywords: pickyselectivityflaw sensitivityprecise preferencesconsideration setattribute importance File: Download 2017-4-13_Andong_Cheng_Dissertation_mm.pdf Committee Members: Margaret Meloy, Dissertation Advisor/Co-AdvisorMargaret Meloy, Committee Chair/Co-ChairHans Baumgartner, Committee MemberEunice Kim, Committee MemberJason Morton, Outside Member