1. The Role of Branding in the keepin' it REAL Substance Use Prevention Curriculum Open Access Author: Lee, Jeong Kyu Title: The Role of Branding in the keepin' it REAL Substance Use Prevention Curriculum Graduate Program: Communication Arts and Sciences Keywords: substance use preventionbrandingkeepin it REAL File: Download Jeong_Kyu_Lee_Dissertation_Final.pdf Committee Members: Michael L Hecht, Dissertation Advisor/Co-AdvisorMichael L Hecht, Committee Chair/Co-ChairRoxanne Louise Parrott, Committee MemberRachel Annette Smith, Committee MemberPuiwa Lei, Committee MemberDouglas David Evans, Committee Member