1. Devlopment of a personal values scale and non-asian tourists' preferred attributes for a one day Seoul tour package: A discrete choice experiment Open Access Author: Lee, Won Seok Title: Devlopment of a personal values scale and non-asian tourists' preferred attributes for a one day Seoul tour package: A discrete choice experiment Graduate Program: Recreation, Park and Tourism Management Keywords: ValuesChoice ExperimentMarginal willingness to pay File: Download dissertation_revised_11.25.13_final.pdf Committee Members: Alan R Graefe, Dissertation Advisor/Co-AdvisorDeborah Lee Kerstetter, Committee MemberGarry Chick, Committee MemberRichard C Ready, Committee Member
