1. A Methodology for Identifying Unobserved Categories When Consumers Assign Brands to Multiple Categories Open Access Author: Blanchard, Simon Title: A Methodology for Identifying Unobserved Categories When Consumers Assign Brands to Multiple Categories Graduate Program: Business Administration Keywords: Consumer PsychologyCategorizationUnobserved CategoriesHeterogeneitySorting Task File: Download Thesis_submitted.pdf Committee Members: Wayne S De Sarbo, Margaret G Meloy, Dissertation Advisor/Co-AdvisorWayne Desarbo, Committee Chair/Co-ChairMargaret Grace Meloy, Committee Chair/Co-ChairRichard Alan Carlson, Committee MemberDuncan Fong, Committee Member
