1. Faming Hedonic and Utilitarian Product Attributes in Advertisements: The Impact of Regulatory Fit on Persuasion Open Access Author: Lin, Hui-Fei Title: Faming Hedonic and Utilitarian Product Attributes in Advertisements: The Impact of Regulatory Fit on Persuasion Graduate Program: Mass Communications Keywords: Message EffectMessage FramingRegulatory FocusHedonic Product AttributesUtilitarian Product Attributes File: Download Final_dissertation___Hui-Fei_Lin.pdf Committee Members: Fuyuan Shen, Committee Chair/Co-ChairJorge Reina Schement, Committee Chair/Co-ChairMary Beth Oliver, Committee MemberKaren Gasper, Committee Member
