1. REFERRAL EQUITY AND REFERRAL MANAGEMENT: ESSAYS ON THE SUPPLIER FIRM’S PERSPECTIVE OF REFERRALS Open Access Author: Hada, Mahima Title: REFERRAL EQUITY AND REFERRAL MANAGEMENT: ESSAYS ON THE SUPPLIER FIRM’S PERSPECTIVE OF REFERRALS Graduate Program: Business Administration Keywords: ReferralBusiness-to-Business MarketingReferral ManagementReferral EquityReference CustomersWord-of-Mouth File: Download Mahima_HADA_Dissertation_august2011.pdf Committee Members: Rajdeep Grewal And Gary L Lilien, Dissertation Advisor/Co-AdvisorRajdeep Grewal, Committee Chair/Co-ChairGary L Lilien, Committee Chair/Co-ChairArvind Rangaswamy, Committee MemberGary Bolton, Committee Member