1. The role of motivation affecting the influence of narratives and exemplification in health messages. Open Access Author: Ye, Zhiyao Title: The role of motivation affecting the influence of narratives and exemplification in health messages. Graduate Program: Media Studies Keywords: Strategic CommunicationNarrativesExemplificationMotivationPersuasion File: Download Final_Report_Zhiyao.pdf Committee Members: Fuyuan Shen, Thesis Advisor/Co-Advisor
2. Examining Narrative Persuasive Messages for Hybrid Vehicles Open Access Author: Lee, Donghee Title: Examining Narrative Persuasive Messages for Hybrid Vehicles Graduate Program: Media Studies Keywords: Hybrid CarMarketingPersuasionNarrative vs. Statistic File: Download Lee_Donghee_MA_FINAL.pdf Committee Members: Michel M Haigh, Thesis Advisor/Co-Advisor
