1. hierarchical bayesian model development with applications in marketing Open Access Author: Chen, Zhe Title: hierarchical bayesian model development with applications in marketing Graduate Program: Statistics Keywords: hierarchical bayesian modelMNP modelMDS File: Download Zhe.pdf Committee Members: Duncan Fong, Dissertation Advisor/Co-AdvisorDuncan Fong, Committee Chair/Co-ChairRana Arnold, Committee MemberMurali Haran, Committee MemberPing Xu, Committee MemberWayne Desarbo, Special Member
