1. EXTERNAL FAILURE COST ESTIMATION USING RELIABILITY MODELS: AN ALTERNATIVE TO TAGUCHI’S LOSS FUNCTION Open Access Author: Hassan, Jawad S. Title: EXTERNAL FAILURE COST ESTIMATION USING RELIABILITY MODELS: AN ALTERNATIVE TO TAGUCHI’S LOSS FUNCTION Graduate Program: Industrial Engineering Keywords: Alternative to loss functionExternal Failure CostsReliability Model File: Download mythesis-final.pdf Committee Members: M Jeya Chandra, Thesis Advisor/Co-AdvisorM Jeya Chandra, Thesis Advisor/Co-Advisor