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Author:

Lee, Chung Hun

Title:

Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

organizatinal response
opinion consensus
negative word-of-mouth communication
Electronic word-of-mouth
potential consumers
attitude change

File:

Download CHL_Final_Draft_0616.pdf

Committee Members:

David Allen Cranage, Dissertation Advisor/Co-Advisor
David Allen Cranage, Committee Chair/Co-Chair
Anna S Mattila, Committee Member
Breffni M Noone, Committee Member
Deborah Lee Kerstetter, Committee Member