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Start Over Year 2011 Keyword Cause-Related Marketing (CRM) Author Last Name Kim

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Author:: Kim, Eun Kyoo
Title:: CONSUMER PERCEPTIONS OF GREEN CAUSE-RELATED MARKETING (CRM) PRICE FAIRNESS
Graduate Program:: Hotel, Restaurant, and Institutional Management
Keywords:: Cause-Related Marketing (CRM)
Green Marketing
Price Fairness
File:: Download Dissertation_Eun_Kyoo_Kim_1.pdf
Committee Members:: Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Daniel John Mount, Committee Member
Breffni M Noone, Committee Member
Lisa Elizabeth Bolton, Committee Member

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