1. MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Open Access Author: Zhang, Lu Title: MODELING THE ELEMENTS OF WEB SEARCH ENGINE BRANDING Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Search EngineBrand relationshipBrand knowledgePerformance perception File: Download thesis-lu_final.pdf Committee Members: Anna S Mattila, Thesis Advisor/Co-AdvisorBernard James Jansen, Thesis Advisor/Co-Advisor
