A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care
Matthew Paul Mcallister, Dissertation Advisor/Co-Advisor Charles Elavsky, Dissertation Advisor/Co-Advisor Fuyuan Shen, Committee Member Jon F Nussbaum, Committee Member
The Influence of Race/ethnicity and Political Identification Cues in News Stories on the Cognitive Processing of and Attitudes toward Political Candidates and Racial/ethnic Minority Groups
Mary Beth Oliver, Dissertation Advisor/Co-Advisor Michael Grant Schmierbach, Committee Member Francis Erin Dardis, Committee Member Peter K Hatemi, Committee Member
Francis Erin Dardis, Dissertation Advisor/Co-Advisor Francis Erin Dardis, Committee Chair/Co-Chair Michael Grant Schmierbach, Committee Member Richard Denny Taylor, Committee Member James Dillard, Committee Member
Michael Grant Schmierbach, Dissertation Advisor/Co-Advisor Michael Grant Schmierbach, Committee Chair/Co-Chair S. Shyam Sundar, Committee Member James Dillard, Committee Member James Ford Risley, Committee Member
Colleen Connolly Ahern, Dissertation Advisor/Co-Advisor Colleen Connolly Ahern, Committee Chair/Co-Chair Matthew Frank Jordan, Committee Member Fuyuan Shen, Committee Member Eric Robert Hayot, Committee Member
Marie Hardin, Dissertation Advisor/Co-Advisor James Ford Risley, Committee Member Patrick Robert Parsons, Committee Member Jessica Lynn Schultz, Special Member
John Spicer Nichols, Dissertation Advisor/Co-Advisor John Spicer Nichols, Committee Chair/Co-Chair Amit Schejter, Committee Member Martin Halstuk, Committee Member Sophia A Mcclennen, Committee Member
Does message interactivity help or hinder the effects of anthropomorphic online chat agents? Compensation vs. expectation effects in organizational websites
S. Shyam Sundar, Dissertation Advisor/Co-Advisor S. Shyam Sundar, Committee Chair/Co-Chair Denise Sevick Bortree, Committee Member Fuyuan Shen, Committee Member Edgar Paul Yoder, Committee Member
Mary Beth Oliver, Dissertation Advisor/Co-Advisor Mary Beth Oliver, Committee Chair/Co-Chair Michael Grant Schmierbach, Committee Chair/Co-Chair S. Shyam Sundar, Committee Member Matthew Paul Mcallister, Committee Member
