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Author:

Zhang, Mimi

Title:

Brands all a Twitter: The influences of Twitter on brands and consumers

Graduate Program:

Information Sciences and Technology

Keywords:

online word-of-mouth
tweet analysis
social media
Twitter

File:

Download MimiZhangDissertationFile.pdf

Committee Members:

Bernard James Jansen, Dissertation Advisor/Co-Advisor
Bernard James Jansen, Committee Chair/Co-Chair
Lynette Marie Yarger, Committee Member
Shawn Clark, Committee Member
James Landis Rosenberger, Committee Member
Abdur Chowdhury, Committee Member

Author:

Zhang, Shaoke

Title:

Babel or Great Wall: Social Media Use in an Acculturation Context

Graduate Program:

Information Sciences and Technology

Keywords:

social media
social identity
cross culture
acculturation
SEM

File:

Download Shaoke_Zhang_20120726.pdf

Committee Members:

John Millar Carroll, Dissertation Advisor/Co-Advisor
Mary Beth Rosson, Committee Member
Xiaolong Zhang, Committee Member
S. Shyam Sundar, Committee Member