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Author:

Atalay, Ayse Selin

Title:

MORTALITY SALIENCE AND CONSUMER RISK TAKING: STRIVING FOR PERSONAL CONTROL AND SELF-ESTEEM

Graduate Program:

Business Administration

Keywords:

risk taking
need for control
need for self esteem
terror management
risk aversion
consumer decision making
mortality salience

File:

Download ayse_selin_atalay-_thesis-march_2007.pdf

Committee Members:

Johann Baumgartner, Committee Chair/Co-Chair
Margaret Grace Meloy, Committee Chair/Co-Chair
William T Ross, Committee Member
Melvin Michael Mark, Committee Member
Anna S Mattila, Committee Member