1. The Multiple Facets of Gratitude: Exploring the Effects of Salvation, Serendipitous, and Serene Gratitude on Consumer Behavior Open Access Author: Hyodo, Jamie Dale Title: The Multiple Facets of Gratitude: Exploring the Effects of Salvation, Serendipitous, and Serene Gratitude on Consumer Behavior Graduate Program: Business Administration Keywords: Gratitudeprosocial behaviorhigh-effort consumptiondonations File: Download Dissertation_--_Jamie_D_Hyodo_-_-_Final2.pdf Committee Members: Margaret Grace Meloy, Dissertation Advisor/Co-AdvisorKaren Page Winterich, Dissertation Advisor/Co-AdvisorJohann Baumgartner, Committee MemberLisa Elizabeth Bolton, Committee MemberMosuk Chow, Committee Member