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Author:

Xu, Qian

Title:

EFFECTS OF MODALITY INTERACTIVITY AND USER AROUSAL IN ONLINE SHOPPING SITES

Graduate Program:

Mass Communications

Keywords:

interactivity
modality interactivity
arousal
e-commerce

File:

Download Dissertation_Qian_forSubmission.pdf

Committee Members:

Shyam Sundar Sethuraman, Dissertation Advisor/Co-Advisor
Shyam Sundar Sethuraman, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Michael Grant Schmierbach, Committee Member
Rachel Annette Smith, Committee Member

Author:

Luo, Anqi

Title:

simple morning and complex night: time of day and sensory complexity

Graduate Program:

Hospitality Management (PHD)

Keywords:

sensory complexity
consumer preference
time of day
arousal

File:

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Committee Members:

Donna Quadri-Felitti, Program Head/Chair
Heyao Yu, Major Field Member
Anna Mattila, Chair & Dissertation Advisor
Amit Sharma, Major Field Member
Lisa Bolton, Outside Unit & Field Member