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Author:

Li, Ruobing

Title:

CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION

Graduate Program:

Mass Communications

Keywords:

Psychological Reactance
agency
persuasion
bandwagon cue

File:

Download Dissertation_to_be_submitted_Li.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member