1. An integrative perspective on bilateral governance of buyer-seller relationships in key accounts context Open Access Author: Gupta, Aditya Title: An integrative perspective on bilateral governance of buyer-seller relationships in key accounts context Graduate Program: Business Administration Keywords: Buyer-Seller Relationship GovernanceKey AccountsSpillover EffectsCross-Functional Selling Teams File: Download KAM_Dissertation_AdityaGupta_17thJuly_2015.pdf Committee Members: Rajdeep Grewal, Dissertation Advisor/Co-AdvisorGary L Lilien, Committee Chair/Co-ChairShrihari Sridhar, Committee MemberSrikanth Paruchuri, Committee Member
